RAJAR (Radio Joint Audience Research) measures and profiles the audiences of radio stations of the UK. The results of these audience figures are revealed every quarter. People are asked to complete a diary of all of the stations they listened to for at least 5 minutes in a week.
ABC (Audit Bereau of Circulation) are the industry body for media measurement. They manage and uphold the standards of the best way for media industry data is prepared and reported. They offer a world class audit and compliance service in order to check that data and processes meet these industry agreed standards. They were founded in 1931 because there was audience requests for an independent source of circulation data.ASA (Advertising Standards Authority) are in charge of making sure that TV viewers will enjoy the adverts and will be able to trust them. They send out weekly signals regarding what is and isn't acceptable in advertising across a wide range of sectors. The industry's commitment to advertising responsibility has made sure that the adverts shown are legal, decent and truthful.
CAVIAR was established in 1985 in order to provide reliable cinema audience figures for media planners. These are derived from periodic sample surveys of about 2500 British cinema-goers between the ages of 7 and 44. It has yet to be seen what long-term effect this new initiative will have on the fortunes of cinema advertising
CAP (Committee of Advertising Practice) are independently administered by the ASA. The CAP and the BCAP, both of which are administered by the ASA, are responsible for The Codes. There are over 30+ members of CAP that help to make sure that the industries advertising is legal.
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